12 tips for Growth Hackers of apps - The importance of tracking

What is Growth Hacking?

It’s no easy to copy a growth strategy. For each project, for each app, there is a different strategy and it’s an art to find the right one. That’s why the growth hacker is born. The Growth Hacker is at the intersections between the latest technologies, analytics of data and marketing. It’s a combination of Network effect and viral marketing. The Growth Hacker can make your app win positions and downloads without having to pay huge quantities of paid advertisings.

Here are 12 tips for Growth Hackers:

1.  It sounds stupid but like any marketer, you should know what your customers want, what language he speaks and where he is. Write it down and post it on your wall.

2.  You should be able to make use of the latest social media tools. You should know about Twitter, facebook, Instagram, TikTok, Linkedin ads, etc.), iconography, Rich snippets and Blogs. You should know how to use them and how to measure your results using them.

3. You should learn about SEO (Search Engine Optimization), SEM (Search Engine Monitorization) and the ones specific to apps like ASO (Appstore Search Optimization), Google Play Search Optimization. You should keep you informed about their evolution as there are many changes. Revise regularly your keywords. Check the one of your competition. Check the new trendy ones matching your apps. Do it in different languages. Check the different Appstore. Where should your app be? Where do you have less competition?

4.  You should know how to analyze your data through Google Analytics, Flurry, Distimo, AppAnnie, etc. Tracking is super important. Put this data into a funnel. The AIDA funnel for example Attraction, Interest, Desire, and Action. Then, see where you are good, where you are bad, and take measures to optimize.

  

5.   You should be able to settle viral marketing strategies. For this, you can use funny videos and pictures, organize competitions, viral gamification tools, etc. Don’t’ forget to set easy online sharing tools of your best posts and actions for your followers, collaborators and customers through Twitter, facebook like, TikTok, Linkedin ads, Pinterest, Instagram etc.

6.  Build a viral marketing loop. Watch your reviews, set easy ways of communication with your customer. Check the result of your mailing actions with mailchimp or Hubspot. Implement an automated process to use all the feedback you get.  Satisfy the claims of your customers and transform them in evangelists of your product.

7.  A/B Testing. Test your design, your posts, your workflows. Don’t forget you can attract users through their curiosity and vanity.

8.  You should know about UX (User experience). Make easy qualitative and quantitative tests of your marketing initiatives and of your new features before developing them.

9.  Be fast and use the Lean startup strategy. Don’t lose time in developing too much, try your strategies on the market as soon as possible.

10. Cross Promote. Find strategic partners with who to exchange downloads, services or products for free.

11.Test, optimize and put a priority on the best growth strategies for your project. Don’t forget to be creative combining several strategies and using new ones.

12. Measure everything you can. Measure all your links with shortners as https://bitly.com/ for example.

The bible for Growth Hacking is the book from Sean Ellis "Growth Hacking". I really recommend it.