Top blog articles for startup founders

What is Growth Hacking? It’s no easy to copy a growth strategy. For each project, for each app, there is a different strategy and it’s an art to find the right one. That’s why the growth hacker is born. The Growth Hacker is at the intersections between the latest technologies, analytics of data and marketing. It’s a combination of Network effect and viral marketing. The Growth Hacker can make your app win positions and downloads without having to pay huge quantities of paid advertisings. Here are 12 tips for Growth Hackers: 1.    It sounds stupid but like any marketer, you should know what your customers want, what language he speaks and where he is. Write it down and post it on your wall. 2.    You should be able to make use of the latest social media tools. You should know about Twitter, facebook, Instagram, TikTok, Linkedin ads, etc.), iconography, Rich snippets and Blogs. You should know how to use them and how to measure your results using them. 3

The best online marketing tools for your app Beside the free existing ways to promote an app as seen in my previous posts you have the paid ways. If you have money this is the most secure way of getting users. More downloads you get, higher you go on the ranking of the Appstore. However, don’t start this without knowing how your apps is working. Make first some user tests. Be sure your app has enough engagement. Be sure people will not delete it after a few days. Check you have no bugs or crash. If all the above is satisfactory you can start to pay per downloads or per action in your app.  Don’t forget to have a clear objective. What position do you want to reach? In which category (Games, Social networks, Lifestyle,…? In wich platform? In which country? If the following tools are efficient for the Apple store, there are not so efficient for Google Play. Google Play uses complex algorithms taking more values than the number of downloads into account. You actually have fou

Silicon Valley, the place where the money is smart. Silicon Valley is the name of the bay area of San Francisco, north from California. It’s the world most famous place of innovation where companies like Apple, Google, Facebook are located. It’s a place and a model resisting to the crisis and that keep attracting the best start-ups and talents worldwide. Why there?  It all started with the University of Stanford and its close collaboration with US ministry of defense. To work with the department of defense allowed companies to benefit from a generous founding and a secure market. Today the Silicon Valley is the perfect mix of three main factors: Knowledge (The University of Stanford and Berkeley are ranked in the 3 best ones worldwide), Money (one third of the world risk capital is located in Silicon Valley) and the proximity to the biggest ICT and biotech companies. Why is the money smarter there than anywhere else? Today start-ups need to think global and to exec