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Showing posts from 2014

Why did Social Point succeed when others fail?

Social Point  is a social game developer providing social networks and mobile devices-enabled games. The company is now part of  the American Holding Take-Two Interactive . Social Point began creating free online games for Facebook in 2008. Today the company is the 3rd largest game developer on Facebook, with a reach of more than 50 million players worldwide every month.  Now, let’s see some figures: The company’s biggest hit is Dragon City, which boasts over 24.7 million monthly active users (MAUs). This year alone, the game’s MAUs are up 65.5 percent, and its daily active users (DAUs) are up over 20 percent. The developer boasts over 38.5 million MAUs on the platform, an increase of 172 percent year-over-year. DAUs are at almost 7.8 million, up 283 percent year-over-year. DAU/MAU engagement has increased almost 6 percent year-over-year, showing that more users are playing one of Social Point’s games on a daily basis. The company says it’s on pace to break $100 million in reven

Mobile commerce is booming! Why are some companies succeeding while others aren't? 7 tips for a successful mobile commerce strategy

Amazon has doubled its mobile sales to $8bn in 2013. Walmart estimated   that 40% of all visits to their internet shopping site was from a mobile device. According to IBM, Mobile sales increased by 46% in Q4 2013. Mobile commerce is booming. What are the reasons for some businesses cracking the secret to m-commerce success?      Let’s start with Groupon, the deal of the day website, present in 150 markets which has approximately 50% of its sales coming from mobile. What makes the difference with other mobile commerce apps? The user experience. The navigation of the app is easy and straightforward. The payment gateway is safe and there is an added value for users to buy through the app as offers are time-sensitive and payment may be required from their current location. L et's see the example of ASOS, the UK’s largest online-only fashion and beauty store. You can see below how their have completely re-thought their design to make the user experience smoother