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Showing posts from July, 2014

Why did Social Point succeed when others fail?

Social Point  is a social game developer providing social networks and mobile devices-enabled games. The company is now part of  the American Holding Take-Two Interactive . Social Point began creating free online games for Facebook in 2008. Today the company is the 3rd largest game developer on Facebook, with a reach of more than 50 million players worldwide every month.  Now, let’s see some figures: The company’s biggest hit is Dragon City, which boasts over 24.7 million monthly active users (MAUs). This year alone, the game’s MAUs are up 65.5 percent, and its daily active users (DAUs) are up over 20 percent. The developer boasts over 38.5 million MAUs on the platform, an increase of 172 percent year-over-year. DAUs are at almost 7.8 million, up 283 percent year-over-year. DAU/MAU engagement has increased almost 6 percent year-over-year, showing that more users are playing one of Social Point’s games on a daily basis. The company says it’s on pace to break $100 million in reven