Top blog articles for startup founders

To convert online to offline is a big challenge for brands. Especially for the ones that want to drive consumers to the store. To solve this some ad tech providers as YOOSE  have developed a fantastic technology allowing to show banners to a specific audience and in specific geographical zones.  Imagine you want to sell bike accessories and have visitors going to your bike shop. With hyper local marketing you can show a banner about your bike accessories to people we know are bikers thanks to the integration of 3rd party data bases and decide to show the banner only if they at 500 meters radius for example of our bike shop.   From there when the consumer clicks on the banner he will see a map appearing showing him the shortest road and time to arrive to the shop. Once arriving in the defined zone he will get a second ad exposure that will allow providing the owner of the shops with the number of people who saw the ads and went in the direction of the shop. This is called the measur

As you may know many children are afraid from the hospital. Being afraid make them nervous and increase the number of a difficult care as the use of anesthesia. To face this problem some healthcare specialists and video game developer in collaboration with associations as the Red Cross have developed a serie of serious games. Those games are called Hospigame.     The initial game is a funny guided tour for children. The child and the parents get a tablet while entering the hospital and will have a guided tour with augmented reality mini doctors showing the waiting room, the room for care, the room for surgery, etc. You scan QR codes on posters and doctor dresses and got a peaceful visit to the places in the hospital. This will decrease the stress of children and help to make the operations smoother. An operation that children especially dislike is a blood test. To make this operation less stressful a serious game for tablet has been developed where the child can play and foresee al

How to monetize my app? Affiliate sales.   You can sell products and services on your app provided by other companies. You can find offers of products through pages like Zanox, CJ, Linkshare,… Mobile commerce. You can do like e-commerce but for a mobile application. However, it’s not easy. Check this article to see how to do it successfully. In-app purchases.   This is the most important business model for apps in term of volume. It means that your app is free but you can buy virtual goods inside the app. For example in car game, you can buy petrol. Ad supported.   Like a website you can keep space to put banners and widgets of partners. Now you can also run some video inside your app and get a price per video watched inside your app. Data collection . If with your app you collect valuable information about users, their desire, their search you can monetize it. Your app could later be sold to a company interested in this infor

4 free tools to market an app You should use social networks. Why? It’s statistically proved that people thrust more a friend or acquaintance recommendation than any other advertising coming directly from a company or add agency. You should make people speaking about you online and with their friends. According to my experience, here are the four main tools. You could also add linkedin if your app is a business tool for example. 1.    Facebook. You should build a company page and an app page. Use your company page to build a community of fans. Only when you have more than 1500 true fans, you can start to organize competitions and sell your app. Don’t forget to use facebooks insight to see the virality of your posts. One of the best tools to build a facebook competition is easypromo .  According to some studies the best moment to publish posts is between 03:00 and 05:00 pm. This can change from one region to another. Check the one of your target audience. 2.   

What team/skills do I need to build a successful app? To develop a successful app you need the following partners or skills. Please note that many of those partners/skills can be externalized. However, at one moment you will need them. Designer.   Someone able to work with Photoshop, Freehand, etc. If he has experience with mobile applications it’s better.  Take into account that picture definition change from iOS to Android for example. UX/UI expert   (User experience).    Your app must me be easy to understand and to navigate. Behaviour of an iOS and an Android user changes. Make UX texts and prototype before developing your app. A good tool to test your app is   justinmind . Testers.   People able to make quantitative and qualitative user tests. Testing should start as early as possible in the process. Mobile Developer.   There are many different platforms (Android, iOS, HTML5, Blackberry, Windows,…). So priories where you want to be and with which functions