Top blog articles for startup founders

To convert online to offline is a big challenge for brands. Especially for the ones that want to drive consumers to the store. To solve this some ad tech providers as YOOSE  have developed a fantastic technology allowing to show banners to a specific audience and in specific geographical zones.  Imagine you want to sell bike accessories and have visitors going to your bike shop. With hyper local marketing you can show a banner about your bike accessories to people we know are bikers thanks to the integration of 3rd party data bases and decide to show the banner only if they at 500 meters radius for example of our bike shop.   From there when the consumer clicks on the banner he will see a map appearing showing him the shortest road and time to arrive to the shop. Once arriving in the defined zone he will get a second ad exposure that will allow providing the owner of the shops with the number of people who saw the ads and went in the direction of the shop. This is called the measur

Depending on where you are located you may have been through snow, rain, wind or sunny days lately.  Did you know that the weather changes can be a fantastic sales trigger ? Let's see how to turn the weather into sales! First, you need to select an ad tech provider able to display location based ads on different ad networks and make the banners change based on the weather forecast.  Then you need to prepare different type of banners (one to display while raining, another for sunny days, one for day, night, etc. ) in order to be able to show the correct marketing message according  to the viewers’ local weather. It's possible to show winter tires  ads only when it’s snowing, raincoats when it’s raining or windbreakers when it’s windy. McDonald's, for instance, could show ads for ice creams in cities with sunny weather and ads for coffee in locations with cloudy weather and low temperatures. The weather is the 2nd biggest influence on consumer behavior behind the state of t

4 free tools to market an app You should use social networks. Why? It’s statistically proved that people thrust more a friend or acquaintance recommendation than any other advertising coming directly from a company or add agency. You should make people speaking about you online and with their friends. According to my experience, here are the four main tools. You could also add linkedin if your app is a business tool for example. 1.    Facebook. You should build a company page and an app page. Use your company page to build a community of fans. Only when you have more than 1500 true fans, you can start to organize competitions and sell your app. Don’t forget to use facebooks insight to see the virality of your posts. One of the best tools to build a facebook competition is easypromo .  According to some studies the best moment to publish posts is between 03:00 and 05:00 pm. This can change from one region to another. Check the one of your target audience. 2.   

The best online marketing tools for your app Beside the free existing ways to promote an app as seen in my previous posts you have the paid ways. If you have money this is the most secure way of getting users. More downloads you get, higher you go on the ranking of the Appstore. However, don’t start this without knowing how your apps is working. Make first some user tests. Be sure your app has enough engagement. Be sure people will not delete it after a few days. Check you have no bugs or crash. If all the above is satisfactory you can start to pay per downloads or per action in your app.  Don’t forget to have a clear objective. What position do you want to reach? In which category (Games, Social networks, Lifestyle,…? In wich platform? In which country? If the following tools are efficient for the Apple store, there are not so efficient for Google Play. Google Play uses complex algorithms taking more values than the number of downloads into account. You actually have fou