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How to market a mobile game? Self-publishing vs publishers

You have 2 main options. You can go for self publishing or go through publishers . OPTION 1: Self-publishing To go for own publishing you need to have cash. If you don’t have you could try to find some external investors and pitch your game. Here are some possible investors: -           London Venture Partner -           super.com -           Level up -           Triple Dragon They will be able to invest or lend you money in exchange for a percentage of your game revenues or your company. They receive many demands. So, be sure to show them a unique game concept with unique selling points together with a nice prototype. Ideally, a vertical slice . Some of them may, also want KPI ’s before investing, especially for a mobile game where they may request the soft launch results. How do you publish a mobile game? To successfully publish a game you should have know-how and try different technics as: -           Being featured by Apple, Google Play ... -           Using

How to monetize a mobile game?

They are different business models:   -           Premium is he most traditional model, premium games are apps that are sold at a specific price. The developer takes usually 70% of the sales and the store take the other 30%. Usually a Premium apps doen't get as many downloads as a freemium app and does less revenue. -           Freemium is the most common business model for mobile game and the one which statistically give you the most downloads and revenue. The game is free and has in-app purchases. -           In-app purchases.   This is the most important business model for mobile games in term of volume. It means that your app is free but you can buy virtual goods inside the app. For example in car games, you can buy petrol. In many games, you will have to buy an economy including an hard and a soft currency. The hard currency is the one you buy with real money. You will need to make a plan with the sinks of money and the sources of money. -           Subscription

Is it possible to port a mobile game to consoles as Nintendo Switch?

  Yes, it is! Today, the game market is fragmented into different platforms. The platforms as you can see in the graph below, evolve with time. We can see for example that mobile gaming is now taking almost 50% of the global game market. We can also see cloud gaming and AR/VR platforms arising. The key for game developers and publishers is to develop a successful game. A game with engagement, retention and which is profitable. Sometimes you succeed to have such a game in one of the platform but can't enjoy the market of other platforms. That's the moment you think to port . When some portage can be done internally with your own teams some others are more complex. You may think that bringing a mobile game to a console as Nintendo Switch is impossible, isn't? It's not true. Some studios made of experimented developers have developed some own technologies to do so on a cost-effective way. They adapt the UX/UI (User experience and User interface) of the game if necessary