Top blog articles for startup founders

        When marketing a game you need analytics to optimize it. There are tons of great tools as DeltaDna , Game Analytics , Unity Analytics , etc.   You will fast be lost with the number of key performance indicators (KPI’s). The most important is to divide them into 3 parts and just select the few important ones. Here are the 3 important parts of the conversion funnel: ENGAGEMENT RETENTION MONETIZATION   For the engagement you should see your : CPI (Cost per install) % of people finishing your tutorial   For the retention you should check: D1 (Day 1 retention). The number of unique players who came back to your app on the next day of installing the app. D7 (Day 7 retention). The number of unique players who came back to your app seven days of installing the app. You can also go more into detail with the D3, D15, D30, etc. Ideally you should have a D1 of at least 35% and a D7 above 17%. Now those target figures may change in the time and for the gen

 You want to develop an app but you don't know where to start? 1. Make a concept with an initial prototype . You can do so with free tools as https://proto.io/ It will allow you to do a fake app with clickable screens. Non-developers can start using this. It will allow you to start discussions with partners, investors and future customer. Show you proto to potential customers. Try to use the Lean startup methodology. 2. Make a plan. Start doing a business model canvas . Check your weak points and work on it 3. Build a team . You need someone for the art, another for the UX/UI, another for the development (front-end and back-end), a productor, a business person. Try to find a mentor. Some people are able to take different roles. You can try to associate yourself with those persons or contact a company that will build a complementary team around your own team. Here are some companies making apps for third persons: DMI  (US, EU, Asia) Tapptic  (EU) Hello Pomelo (Spain) Magnet apps  

  Yes, it is! Today, the game market is fragmented into different platforms. The platforms as you can see in the graph below, evolve with time. We can see for example that mobile gaming is now taking almost 50% of the global game market. We can also see cloud gaming and AR/VR platforms arising. The key for game developers and publishers is to develop a successful game. A game with engagement, retention and which is profitable. Sometimes you succeed to have such a game in one of the platform but can't enjoy the market of other platforms. That's the moment you think to port . When some portage can be done internally with your own teams some others are more complex. You may think that bringing a mobile game to a console as Nintendo Switch is impossible, isn't? It's not true. Some studios made of experimented developers have developed some own technologies to do so on a cost-effective way. They adapt the UX/UI (User experience and User interface) of the game if necessary

To convert online to offline is a big challenge for brands. Especially for the ones that want to drive consumers to the store. To solve this some ad tech providers as YOOSE  have developed a fantastic technology allowing to show banners to a specific audience and in specific geographical zones.  Imagine you want to sell bike accessories and have visitors going to your bike shop. With hyper local marketing you can show a banner about your bike accessories to people we know are bikers thanks to the integration of 3rd party data bases and decide to show the banner only if they at 500 meters radius for example of our bike shop.   From there when the consumer clicks on the banner he will see a map appearing showing him the shortest road and time to arrive to the shop. Once arriving in the defined zone he will get a second ad exposure that will allow providing the owner of the shops with the number of people who saw the ads and went in the direction of the shop. This is called the measur

As you may know many children are afraid from the hospital. Being afraid make them nervous and increase the number of a difficult care as the use of anesthesia. To face this problem some healthcare specialists and video game developer in collaboration with associations as the Red Cross have developed a serie of serious games. Those games are called Hospigame.     The initial game is a funny guided tour for children. The child and the parents get a tablet while entering the hospital and will have a guided tour with augmented reality mini doctors showing the waiting room, the room for care, the room for surgery, etc. You scan QR codes on posters and doctor dresses and got a peaceful visit to the places in the hospital. This will decrease the stress of children and help to make the operations smoother. An operation that children especially dislike is a blood test. To make this operation less stressful a serious game for tablet has been developed where the child can play and foresee al

Depending on where you are located you may have been through snow, rain, wind or sunny days lately.  Did you know that the weather changes can be a fantastic sales trigger ? Let's see how to turn the weather into sales! First, you need to select an ad tech provider able to display location based ads on different ad networks and make the banners change based on the weather forecast.  Then you need to prepare different type of banners (one to display while raining, another for sunny days, one for day, night, etc. ) in order to be able to show the correct marketing message according  to the viewers’ local weather. It's possible to show winter tires  ads only when it’s snowing, raincoats when it’s raining or windbreakers when it’s windy. McDonald's, for instance, could show ads for ice creams in cities with sunny weather and ads for coffee in locations with cloudy weather and low temperatures. The weather is the 2nd biggest influence on consumer behavior behind the state of t

How to monetize my app? Affiliate sales.   You can sell products and services on your app provided by other companies. You can find offers of products through pages like Zanox, CJ, Linkshare,… Mobile commerce. You can do like e-commerce but for a mobile application. However, it’s not easy. Check this article to see how to do it successfully. In-app purchases.   This is the most important business model for apps in term of volume. It means that your app is free but you can buy virtual goods inside the app. For example in car game, you can buy petrol. Ad supported.   Like a website you can keep space to put banners and widgets of partners. Now you can also run some video inside your app and get a price per video watched inside your app. Data collection . If with your app you collect valuable information about users, their desire, their search you can monetize it. Your app could later be sold to a company interested in this infor