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How to market a mobile game? Self-publishing vs publishers

You have 2 main options. You can go for self publishing or go through publishers . OPTION 1: Self-publishing To go for own publishing you need to have cash. If you don’t have you could try to find some external investors and pitch your game. Here are some possible investors: -           London Venture Partner -           super.com -           Level up -           Triple Dragon They will be able to invest or lend you money in exchange for a percentage of your game revenues or your company. They receive many demands. So, be sure to show them a unique game concept with unique selling points together with a nice prototype. Ideally, a vertical slice . Some of them may, also want KPI ’s before investing, especially for a mobile game where they may request the soft launch results. How do you publish a mobile game? To successfully publish a game you should have know-how and try different technics as: -           Being featured by Apple, Google Play ... -           Using

4 free tools to market an app

4 free tools to market an app You should use social networks. Why? It’s statistically proved that people thrust more a friend or acquaintance recommendation than any other advertising coming directly from a company or add agency. You should make people speaking about you online and with their friends. According to my experience, here are the four main tools. You could also add linkedin if your app is a business tool for example. 1.    Facebook. You should build a company page and an app page. Use your company page to build a community of fans. Only when you have more than 1500 true fans, you can start to organize competitions and sell your app. Don’t forget to use facebooks insight to see the virality of your posts. One of the best tools to build a facebook competition is easypromo .  According to some studies the best moment to publish posts is between 03:00 and 05:00 pm. This can change from one region to another. Check the one of your target audience. 2.   

What team/skills do I need to build a successful app?

What team/skills do I need to build a successful app? To develop a successful app you need the following partners or skills. Please note that many of those partners/skills can be externalized. However, at one moment you will need them. Designer.   Someone able to work with Photoshop, Freehand, etc. If he has experience with mobile applications it’s better.  Take into account that picture definition change from iOS to Android for example. UX/UI expert   (User experience).    Your app must me be easy to understand and to navigate. Behaviour of an iOS and an Android user changes. Make UX texts and prototype before developing your app. A good tool to test your app is   justinmind . Testers.   People able to make quantitative and qualitative user tests. Testing should start as early as possible in the process. Mobile Developer.   There are many different platforms (Android, iOS, HTML5, Blackberry, Windows,…). So priories where you want to be and with which functions