Mobile commerce is booming! Why are some companies succeeding while others aren't? 7 tips for a successful mobile commerce strategy
Amazon has doubled its mobile sales to $8bn in 2013. Walmart estimated that 40% of all visits to their internet shopping site was from a mobile device. According to IBM, Mobile sales increased by 46% in Q4 2013. Mobile commerce is booming. What are the reasons for some businesses cracking the secret to m-commerce success? Let’s start with Groupon, the deal of the day website, present in 150 markets which has approximately 50% of its sales coming from mobile. What makes the difference with other mobile commerce apps? The user experience. The navigation of the app is easy and straightforward. The payment gateway is safe and there is an added value for users to buy through the app as offers are time-sensitive and payment may be required from their current location. L et's see the example of ASOS, the UK’s largest online-only fashion and beauty store. You can see below how their have completely re-thought their design to make the user experience smoother